I have been thinking a great deal about value recently — not the polite statements people make, but the truth that is revealed through behaviour.
A number of recent interactions have forced this into sharp focus, because they exposed something I can no longer overlook: many individuals claim to value things that they do not protect, prioritise, or return to.
They speak the language of appreciation while acting in ways that contradict it. This is not a moral failure. It is a nervous‑system pattern.
When a person cannot recognise nourishment, they treat it as disposable.
When a person is uncomfortable with their own worth, they undervalue anything that invites growth.
When a person feels threatened by clarity, they diminish the thing that offered it.
Observing this has required me to confront the uncomfortable truth that value is not measured by enthusiasm, praise, or promises.
It is measured by continuity, reciprocity, and the willingness to remain in relationship when things become inconvenient.
I am writing about this now because I refuse to pretend that words and behaviour carry the same weight.
They do not.
The gap between them reveals everything about a person’s internal architecture — what they can hold, what they cannot, and what they were never going to honour in the first place.
Value is not an opinion.
It is not a compliment, a sentiment, or a moment of enthusiasm.
Value is revealed through behaviour, through the patterns we sustain, through the way our nervous system orients toward something or someone over time.
When we say we “value” something, what we really mean is that our system recognises it as salient — meaningful, nourishing, or necessary.
This recognition happens long before conscious thought.
The brain’s salience network decides what matters, and our behaviour follows.
When something is truly valued, the system naturally:
makes space for it
protects it
returns to it
treats it as significant
integrates it into daily life
Value is continuity, not intensity.
And when something is not valued, the system quietly deprioritises it.
It forgets, avoids, or drops it — not out of malice, but because it does not register as essential.
This is why you can feel the truth of someone’s value system long before they articulate it.
Their nervous system tells the story.
Value is also relational.
How someone values your work, your time, or your presence often reflects how they value themselves.
A dysregulated or depleted system struggles to recognise nourishment.
A system shaped by scarcity may treat everything as replaceable.
A system shaped by shame may undervalue anything that invites growth.
And value is revealed most clearly in moments of friction.
When something becomes inconvenient, challenging, or requires effort, the truth emerges.
If someone values it, they stay in relationship with it.
If they don’t, they withdraw.
This is why certain interactions linger — not because we doubt our worth, but because we felt the rupture between what we offered and how it was held.
To show value is to remain in relationship.
To honour, to return, to integrate.
To let our behaviour reflect what our system knows to be meaningful.
Value is not what we say.
Value is what we sustain.
The Neuroscience of How We Show Value
When we talk about value, we are not talking about preference or politeness.
We are talking about the way the human nervous system decides what is important, what is safe, and what is worth returning to.
This process is not conscious. It is not deliberate. It is not shaped by the stories people tell about themselves.
It is shaped by the architecture of the brain.
At the centre of this is the salience network, a system that determines what matters. It scans the environment and the internal world, and it assigns priority. If something is recognised as meaningful, the salience network elevates it. The body orients toward it. Attention returns to it. Behaviour organises around it. This is why genuine value is always revealed through continuity rather than intensity. The nervous system returns to what it recognises as significant.
When a person does not show value, it is not because they forgot, or because they are careless, or because they lack manners. It is because their salience network did not register the thing as important. Their behaviour tells the truth that their words cannot disguise.
The prefrontal cortex also plays a role. It is responsible for meaning, decision‑making, and long‑term orientation. When this system is regulated, a person can recognise nourishment, hold it in mind, and act in alignment with it. When it is dysregulated, the person becomes inconsistent. They may express appreciation, but they cannot sustain the behaviour that would demonstrate it.
The limbic system adds another layer. If a person carries unresolved shame, scarcity, or threat, their system may actively devalue anything that invites growth or clarity. Not because they dislike it, but because it destabilises their internal equilibrium. In these cases, undervaluing is a protective strategy, not a conscious choice.
Finally, the autonomic nervous system determines whether a person can remain in relationship when something becomes inconvenient. A regulated system can tolerate effort, friction, and continuity. A dysregulated system withdraws, avoids, or diminishes the thing that challenges it.
This is why value is never measured by what people say. It is measured by what their nervous system is capable of holding.
There comes a point when we must stop accepting the stories people tell about what they value and begin paying attention to the evidence of their behaviour.
Words are effortless. Behaviour is costly.
Behaviour requires orientation, effort, and continuity.
When a person repeatedly declares that something matters to them, yet consistently fails to protect it, prioritise it, or return to it, we are not witnessing forgetfulness or overwhelm.
We are witnessing a fundamental misalignment between their stated values and their lived values.
This disparity is not neutral. It has consequences. It erodes trust, it distorts relationship, and it reveals the limits of their internal capacity.
A person who claims to value clarity but avoids honest conversation does not value clarity.
A person who claims to value growth but withdraws when challenged does not value growth.
A person who claims to value your work but treats it as optional does not value your work.
The nervous system tells the truth that the mouth refuses to speak.
And at some point, we must hold people to the standard of their actions rather than the comfort of their declarations.
Anything less is collusion with their inconsistency.
How the Environment Conditions Us to Devalue Value
We have been conditioned, almost from birth, to confuse value with stimulation, novelty, and convenience.
The wider environment has trained our nervous systems to prioritise whatever is loudest, fastest, and most immediately gratifying, rather than what is genuinely nourishing.
The attention economy rewards impulsivity, not continuity. Social media rewards performance, not depth. Consumer culture rewards replacement, not relationship.
As a result, many people have lost the ability to recognise true value when they encounter it. They have been taught to treat everything as interchangeable, everything as temporary, and everything as disposable.
This conditioning creates a profound illusion: that value is something we can declare with words rather than demonstrate through sustained behaviour.
It also creates a nervous system that is constantly overstimulated and under‑anchored, unable to remain with anything that requires effort, presence, or reciprocity.
In such an environment, value becomes diluted. It becomes flattened into sentiment, praise, or enthusiasm, rather than embodied commitment.
People are not failing because they are ungrateful.
They are failing because they have been shaped by a culture that does not teach them how to hold value, how to honour it, or how to remain in relationship with it when the initial excitement fades.
The environment has devalued value itself, and many individuals are simply acting out the patterns they have absorbed without ever questioning them.
There is a profound difference between being honest and kidding yourself, and most people do not recognise the gap until it is held up to them with clarity.
Honesty requires alignment between what you say, what you feel, and what you do.
It demands that your behaviour reflects your stated values, even when it is inconvenient, uncomfortable, or revealing.
Kidding yourself is far easier. It allows you to maintain the illusion of integrity without the cost of embodiment.
It lets you speak about value without demonstrating it, claim commitment without sustaining it, and declare intentions that you have no real capacity to honour.
Self‑deception is a nervous‑system strategy: it protects the ego from the discomfort of admitting that you are not living in accordance with your own words.
Honesty, by contrast, requires the courage to confront your own inconsistencies and to take responsibility for them.
It requires you to acknowledge when your behaviour contradicts your declarations, and to recognise that the contradiction is not accidental. It is revealing.
The difference between honesty and self‑deception is the difference between a person who is willing to see themselves clearly and a person who prefers the comfort of their own narrative.
One transforms relationships. The other erodes them.
You may be thinking right now that my writing is not being kind, especially with the shitshow of an environment we are all dealing with right now.
Kindness is often spoken about as if it were a personality trait or a moral preference, but the truth is far more grounded and far more revealing.
Kindness is a neurobiological capacity.
It requires a regulated nervous system, an active prefrontal cortex, and a ventral vagal state that can tolerate connection without perceiving it as threat.
When a person is genuinely kind, their brain is engaging networks responsible for empathy, attunement, and perspective‑taking.
These networks cannot function when the system is overwhelmed, defensive, or dysregulated.
This is why kindness is not the same as niceness.
Niceness can be performed from fear, from appeasement, or from a desire to avoid conflict.
Kindness requires presence.
It requires the ability to remain open while holding one’s own boundaries. It requires the capacity to recognise another person’s humanity without abandoning one’s own.
When the nervous system is regulated, the prefrontal cortex can inhibit reactive impulses, the insula can register another person’s emotional state, and the limbic system can respond with warmth rather than threat.
When the nervous system is dysregulated, these systems collapse. The person becomes self‑protective, avoidant, or dismissive.
They may speak about kindness, but they cannot enact it.
This is why kindness is such a reliable indicator of internal coherence.
It shows whether a person has the capacity to remain relational under pressure, whether they can tolerate discomfort without withdrawing, and whether they can act in alignment with their values rather than their fears.
Kindness is not a sentiment. It is a sign of a nervous system that can hold itself and another at the same time.
How Kindness Reveals What We Truly Value
Kindness and value are inseparable, because kindness is one of the clearest behavioural indicators of what a person genuinely holds as important.
A regulated nervous system expresses value through consistent, relational behaviour, and kindness is one of the most reliable expressions of that consistency.
When a person values something or someone, their system naturally moves toward care, consideration, and continuity.
They protect what they value. They make space for it. They remain in relationship with it even when it requires effort.
Kindness is the behavioural proof of this orientation.
It is not sentiment, and it is not performance.
It is the nervous system demonstrating that it recognises the presence of something meaningful.
Conversely, when kindness is absent, intermittent, or conditional, it reveals a lack of genuine value, regardless of what the person claims.
A dysregulated or self‑protective system cannot sustain kindness because it cannot sustain connection. It retreats, avoids, or diminishes the very thing it insists it appreciates.
This is why kindness is such a powerful diagnostic tool. It exposes the truth beneath the narrative.
It shows whether a person’s stated values are embodied or merely spoken. It reveals whether they have the internal capacity to honour what they claim to care about.
Kindness is not a gesture. It is the nervous system saying, “This matters.”
And when kindness is missing, the message is equally clear: “This does not.”
I have written this because recent experiences have confronted me with the sharp edge of how people speak about value while failing to demonstrate it. These moments were not dramatic, but they were revealing. They showed me, with uncomfortable clarity, the distance between what people claim to care about and what their behaviour actually supports.
I felt the familiar ache of watching something I had offered with depth, precision, and integrity be held lightly, spoken about warmly, and then treated as optional. I realised that I was witnessing a pattern I have seen throughout my life and my work: individuals who genuinely believe they are acting with appreciation, while their nervous systems reveal something entirely different.
I wrote this because I needed to name the truth that I have been carrying quietly for some time.
I wrote it because I refuse to internalise the confusion that arises when someone’s words and actions do not align.
I wrote it because I have spent years helping others understand their own nervous‑system patterns, and it is time to apply the same clarity to the relational dynamics that shape my own world.
Most of all, I wrote this because I value my work, my time, and my presence, and I am no longer willing to pretend that they are being held with care when they are not.
This is not an accusation. It is a reclamation.
Why We All Need To Be Honest, Kind, and Hold Value
We all need to be honest, kind, and capable of holding value because these qualities form the foundation of any coherent human relationship, including the relationship we have with ourselves.
Honesty aligns our inner world with our outer behaviour.
Without honesty, the nervous system becomes fragmented. It must maintain two realities at once: the truth it feels and the story it tells. This internal split creates stress, defensiveness, and disconnection.
Kindness is equally essential, not as a sentimental gesture but as a neurobiological state that allows us to remain open, regulated, and relational.
A system that cannot access kindness cannot access connection. It cannot tolerate difference, repair, or reciprocity. It collapses into self‑protection.
And the ability to hold value is what anchors us in continuity.
It allows us to recognise what is meaningful, to protect it, and to return to it even when life becomes inconvenient.
Without the capacity to hold value, everything becomes replaceable, relationships become transactional, and commitments become temporary.
Honesty, kindness, and value are not moral ideals. They are the conditions that allow the human nervous system to function in a way that supports trust, stability, and genuine connection.
When these qualities are absent, relationships fracture, communities weaken, and individuals lose the ability to recognise what truly matters.
When they are present, we create environments where growth is possible, where clarity is welcomed, and where the people around us feel safe enough to be fully themselves.
These qualities are not optional.
They are the architecture of a life lived with integrity.
What Value Feels Like, Looks Like, and Sounds Like
Value is not abstract for me. It is not theoretical. It is not something I gesture towards with pleasant language. Value is lived, embodied, and unmistakably recognisable when it is present.
Value feels like steadiness to me.
It feels like a nervous system that does not rush, avoid, or diminish. It feels like someone holding their shape in my presence, without collapsing into apology or inflating into performance. It feels like continuity, reliability, and the quiet sense that I do not need to monitor the ground beneath my feet. Value feels like being met, not managed. It feels like safety without stagnation, and clarity without threat.
Value looks like return in my world.
It looks like someone coming back, again and again, not out of obligation but out of recognition. It looks like protected time, upheld boundaries, and behaviour that aligns with stated priorities. It looks like care that is visible in action, not squeezed into the margins of a life. It looks like someone treating my work, my presence, or my offering as something that deserves to be held with attention and respect.
Value sounds like truth when I hear it.
It sounds like language that matches behaviour. It sounds like accountability, not excuses. It sounds like a person who can name what matters to them and then act in accordance with that declaration. It sounds like repair when needed, clarity when required, and appreciation that is grounded in reality rather than performance. Value sounds like coherence.
When value is present in my life, I do not have to search for it.
I do not have to interpret it.
I do not have to convince myself of it.
Value reveals itself through the nervous system of the person who holds it.
And when it is absent, that absence is equally clear.
This is why value matters to me.
This is why kindness matters to me.
This is why honesty matters to me.
They are not virtues.
They are the architecture of a life I am committed to living with integrity.
The First Step: Telling the Truth About What You Actually Value
The first step a person must take if they wish to be valued, or if they wish to feel genuine value for others, is to tell the truth about what they actually value.
Not what they wish they valued. Not what they believe they should value. Not what they have been conditioned to say in order to appear kind, appreciative, or emotionally intelligent.
The nervous system does not respond to aspiration. It responds to reality.
Most people live with a profound gap between their stated values and their lived values.
They speak about connection while prioritising distraction.
They speak about kindness while acting from self‑protection.
They speak about appreciation while offering inconsistency.
Until a person is willing to confront this gap with honesty, they cannot receive value and they cannot offer it.
This first step requires a person to observe their own behaviour without defensiveness.
What do they return to?
What do they protect?
What do they make space for?
What do they abandon the moment it becomes inconvenient?
These patterns reveal their true values far more accurately than their words ever will.
Once a person can acknowledge the truth of their own orientation, the nervous system begins to reorganise. The prefrontal cortex can align intention with action. The limbic system can tolerate the discomfort of change. The autonomic nervous system can remain regulated enough to sustain connection rather than retreat from it.
Only then can a person offer value in a way that is coherent, and only then can they receive value without feeling threatened, overwhelmed, or undeserving.
The first step is honesty.
Everything else grows from there.
As I reach the end of this reflection, I am reminded that value, kindness, and honesty are not abstract ideals but daily practices that shape the quality of our relationships and the integrity of our lives.
They are choices that reveal themselves through behaviour, through the way we orient towards one another, and through the steadiness we are willing to offer.
I have written this because I believe we are capable of far more coherence than we have been taught to expect, and because I refuse to participate in the dilution of qualities that are essential for genuine connection.
My hope is that these words act as a mirror, not a judgement.
A mirror that invites each of us to look closely at the gap between what we say and what we do, and to recognise that the work of closing that gap begins within.
When we choose honesty over self‑deception, kindness over self‑protection, and value over convenience, we create relationships that can withstand pressure and lives that can hold meaning.
This is the standard I hold for myself, and it is the standard I believe we all deserve.
If your behaviour does not honour what you claim to value, then you do not value it — and it is time to stop pretending otherwise.
Only when we have the courage to show who we truly are can any of us begin to make clear decisions about what is good for us, what is harmful to us, and what was simply a life lesson we were never meant to carry forward.
I am choosing to end this piece with the same clarity with which I began it.
I am no longer willing to dilute what I know, soften what I see, or pretend that value, kindness, and honesty are optional qualities in a world that depends on them.
I will continue to meet life with an open nervous system, a steady spine, and a commitment to coherence, even when others cannot.
I will keep telling the truth about what matters, and I will keep holding myself to the standard I ask of others.
If these words land, let them land. If they challenge, let them challenge.
This is the work of becoming someone whose behaviour reflects their values. This is the work of living a life that does not contradict itself.
And this is the work I am choosing, again and again, with intention and with integrity.




Have read over this post and reflections from myself as to what I say I value and how I behave and also the links to the nervous system which impacts. And also to others and corporates where values dont align and how I have probably felt it and then seen it and then felt the impact of the truth of what they really value. Will read again and look to answer these questions for myself. Thank you.
I love this piece! So much truth here. "There comes a point when we must stop accepting the stories people tell about what they value and begin paying attention to the evidence of their behaviour." This goes to the old adage....actions speak louder than words. You are aware of my latest experience with this and I am still recovering from it all. I tend to challenge people and I find most really don't like it which is most likely why I spend most of my time alone these days.